Going independent: setting up booking and payments when you work for yourself

Short answer: When you go independent, set up five things: a shareable online booking page, a way to take cards and phone wallets, automatic reminders, a cancellation policy, and separate books for business income and expenses. Software for independents puts all of this in one place, and many options start free.

1. Your own booking page

Clients book 24/7 without back-and-forth texts. Put the link in your Instagram and Facebook bios, your Google Business profile and your message signature. List services, durations and prices clearly.

2. Taking payments

• Credit, debit, Apple Pay and Google Pay.
• A small card reader or tap-on-phone.
• Tips tracked separately.

Compare card fees before you choose. Read how card pricing works.

3. Reminders and a cancellation policy

When you work alone, every no-show is a lost slot. Send automatic reminders and consider deposits for long services. See how to reduce no-shows.

4. Keep clients coming back

• Note each client's preferences.
• Offer the next booking at checkout.
• Send a friendly message when someone hasn't visited in a while.

5. Paperwork and records

• Your state professional license.
• A local business license if required.
• A separate bank account for business.
• Receipts for expenses at tax time.

Rules vary by state. Check with your licensing board and an accountant.

When to upgrade

When you add teammates, need separate calendars, gift cards or text reminders. Kashela offers Solo Free at $0 for one person and Solo Team for groups of 2 to 5. See pricing for independents.