7 numbers every salon owner should check weekly

Short answer: Seven weekly numbers: revenue, average ticket, new clients, client retention, staff utilization, no-show rate and revenue per staff member. Together they show whether your shop is growing or just busy.

1. Revenue

Total service and retail revenue, with tips and gift card sales tracked separately. Compare with the same week last month to see the trend.

2. Average ticket

Revenue divided by number of tickets. Grow it with add-ons, bundles and retail, without needing more clients.

3. New clients

Shows whether ads, online reviews and gift cards are bringing new people in.

4. Client retention

Of last month's new clients, how many came back? This is often the most important number. If it's low, look at service quality, reminders and your loyalty program.

5. Utilization

Booked hours divided by scheduled hours. If it's low on certain days, that's when to run a promotion or double points.

6. No-show rate

No-shows divided by appointments. If it rises, revisit reminders and deposit policies.

7. Revenue per staff member

Not to rank people, but to see who needs more clients, who needs support, and how to schedule better.

How to read your numbers

• Watch trends over weeks, don't react to one day.
• Compare like with like: this week vs. the same week last month.
• Pick one number to improve each month.

Kashela includes revenue reports by day and by staff member on your phone, with advanced reports on Pro. See pricing.